This list includes status, performance, and when the journey was last modified.
Sales & Service Cloud Activities: Activities in Journey Builder that allow you to create or update Sales and Service Cloud object records for connected Marketing Cloud contacts.Multi-Step Journey: Build a journey that sends cross-channel messages based on marketing logic and audience behavior.Flow Control: Flow control activities are how you manage your contact’s experience through the journey.All journeys must begin with an entry source. Entry sources include Data Extensions, API events, audiences, CloudPages, Salesforce data, or events. Entry Sources: This tells Journey Builder the data source for a particular journey.Data Extension: A data extension in Marketing Cloud is a table within the application database that contains your data.Customer Updates: This activity prompts the Marketing Cloud system to update a contact’s information in a data extension.Canvas Activities: These are available message actions, decision points, updates, or a combination of these elements that guide the customer journey until the subscriber reaches a goal or the endpoint of the journey.īefore we get into it, let’s review common Journey Builder terminology. We put together this comprehensive guide to help you get started and realize all the benefits of Journey Builder. It is a powerful tool and has plenty of intricacies to understand. Marketing Cloud Journey Builder is a drag and drop tool that allows you to take your email marketing campaigns to the next level by reaching your subscribers at the right time and place, and through their preferred channels for messaging. Here’s everything you need to know about using Journey Builder.
Send targeted and personalized emails to your subscribers through Marketing Cloud Journey Builder.